Product Development
13+ years experience

Shutterstock Growth - $60m increased to $330m with 40% growth and 25% EBITDA
New Product lines such as offset.com which exceeded planned growth by 160% in first 18 months.
Shutterstock Music - On plan, on time, Exceeding revenue expectations in first year.
Shutterstock Premier (enterprise product) exceeding $40m in 36 months.
Beatport 1,2,3 each hitting or exceeding revenue targets.
PromoOne product release penetrating 30% of Labels within Beatport.

Leadership

Hired, recruited, managed 25+ cross functional development teams to drive growth.
Created swim lane ownership, metrics based accountability for teams.
Public speaking, panels, blogging, PR, Investor relations, board reviews.
Company culture creation through meetups, company stand ups, hackathons,
Mentorship, coaching, 4 GMs, 4 directors, 2 VP’s groomed through product organization.

Drive product innovation through consistent customer interaction, averaging 3-5 customers per week contact.
Customer segmentation in 2014 leading to marketing and product strategic initiatives.
Ethnography leading to user personas for video, music, image customers - driving product roadmap.
Constant usability testing leading to shortened time to action and improved key engagement metrics.
Survey data used to consider new asset types leading to music and editorial content additions

Creation of relevance algorithm based on research increasing engagement by 16%
Shutterstock Labs accounts for 10% of all user engagement, drives innovation in search experience.
Optimize most popular algorithm to increase subscription retention by 11%
Introduction of image recommendations increasing conversion on image pages by 5%
Video, Music, Image cross recommendation algorithms created, increase cross sell of content by +10%
Sharded search index increasing search performance by 40% on key terms (90th percentile)

Launched new Shutterstock branding & logo with global rollout from onsite marketing to blogs.
“One Shutterstock” product UX strategy aligning all Shutterstock properties - 15% increase of cross promotion
Merchandising content and Shutterstock properties through landing pages, UX, content marketing.
Creation of “Shutterstrap” front end library to unify experience across properties.
Patented Mosaic image search grid improving paid conversion by 6%.

Creation of E-Commerce product teams (Retention, Conversion, Commerce, Identity, International)
Added 10-40$ annual revenue through testing optimization, pricing, packaging and retention techniques
Development of Absinthe - AB testing platform used by 15+ teams allowing 100s of concurrent tests.
Subscription retention improvements by 8% in one year on 200m+ subscription revenue.
Introduction of multi-seat product averaging $15m annual revenue within 24 months.

Shutterstock for iPad - 2012 Webby Award for utilities & services.
Universal Shutterstock app for android and IOS achieves + 300k installs. 60% repeat usage.
“Shutterstock for contributors” launched in 2014, 40% market penetration.
Beatport iPhone app with 100k installs.

Added 19 languages to Shutterstock over 4 years.
International pricing and packaging optimization leading to +3m annual revenue increase.
Japan user research including search and localization efforts going from 7% to 40% YOY growth.
German search / dictionary improvements leading to +10% conversion increases.
CJK morphological analysis improvements leading to 15% higher search success.